Academic Program

BAIT Bachelor's Degree

Bachelor of Business Administration (BBA)-Digital Marketing

Objective

          After completing the program, the graduates will have the following knowledge and potentials:

  1. Having morality, ethics, responsibility, discipline, integrity, enthusiasm, and professional ethics; responsibilities for work duties and society while maintaining the Thai traditions and culture.
  2. Possessing knowledge, and capability in marketing and being able to integrate it into businesses, investment, and work-related operations.
  3. Having achieved advanced knowledge and problem-solving skills, having interpersonal skills and can work well with other team members, and having abilities to adapt to changes in marketing and other related fields in the digital disruption era.
  4. Being able to manage resources for investment that generate earnings and passive income as well as being entrepreneurs.
Degree

          Bachelor of Business Administration (B.B.A. Marketing)

Duration of study

          It is a 4-year program. The entire program takes 4 academic years and not more than 8 academic years for the registered full-time students.

  • The transfer program takes 2 academic years and not more than 4 academic years for the registered full-time students.
  • A semester system is used. An academic year consists of 2 semesters. The normal semester takes at least 15 weeks for study and there may be a summer semester in which is the length of time and amount of credits are equivalent to the normal semester.    
Characteristics

          To produce graduates in marketing who possess knowledge and expertise in the marking profession, abilities to apply knowledge and thinking appropriately, synthesize, have responsibilities enthusiasm, morality, and ethics; having ability to communicate and work with other team members in international settings and improve one’s own knowledge, and be able to work with the changes.

Facilities

          The students are supported with learning facilities to enhance students learning in every aspect as well as supplying quality, modern, and sufficient learning facilities ready to use. They are: 

  1. Multimedia classrooms that are efficiently available for teaching and recording so that the lessons can be reviewed.
  2. Professional laboratories are equipped with modern tools which meet international standards so that the students are able to practice and become ready to perform vocational work and practical work.
  3. Self-access learning centers where students are involved in support efficient autonomous learning.
  4. A physical and virtual library that provides services in books, textbooks, magazines, search databases, and digital learning media for students to search from different sources of knowledge around the world through the internet network.
  5. Modern office equipment is available for students to do practical training.
Campuses
  • Huntra Campus
  • Wasukri Campus
  • Suphanburi Campus